Prairie Baard - Blue Collar Craft Launches in British Columbia
Prairie Baard will be debuting in British Columbia as the Official Beer of the PGA TOUR Champions 2016 Pacific Links Bear Mountain Championship
Victoria, BC (September 22, 2016) - PGA TOUR golfer Graham DeLaet, awarding winning craft brewery Bomber Brewing and leading distributor Horizon Beers announced today that Prairie Baard - Blue Collar Craft is available immediately for retail and on-premise listing in British Columbia.
To kick off the BC launch, Prairie Baard will be the official beer of the 2016 Pacific Links Bear Mountain Championship this week at Bear Mountain Golf Resort in Langford, BC. As the official beer, Prairie Baard will be exclusively promoted on-site throughout the tournament and be available at all concessions through the venue. Graham DeLaet will also be on-site on Saturday, September 24 supporting the event as well as hosting a junior clinic for kids.
With its entrance into BC, Prairie Baard is now available in all provinces in Western Canada, including Manitoba (Manitoba Liquor Mart), Saskatchewan (SLGA, Sobeys, Co-op), Alberta (Sobeys, Co-op, and various independent liquor stores across the province) and British Columbia (Bomber Brewing tasting room, additional listings to be announced), with plans to expand its footprint coast to coast across Canada in the near future.
DeLaet and Bomber have partnered with distributor Horizon Beers to support the beer on the distribution side as it rolls out across Canada. In BC, Prairie Baard will be available under SKU #961946.
“The reaction to our launch has been overwhelming positive in Alberta, Saskatchewan and Manitoba,” said DeLaet. “With Bomber Brewing calling BC home and having such a strong presence in the province, the Pacific Links Bear Mountain Championship was the perfect launch point to bring Prairie Baard to the West Coast.”
“We, at Bomber, are extremely proud of our partnership with Graham and Horizon Beers,” said Don Farion, Managing Partner of Bomber Brewing. “This beer is a fully collaborative effort in regards to design and development. We are very excited to finally offer this beer to our customers in BC and look forward to seeing it on store shelves all over the province.”
Prairie Baard – Blue Collar Craft is rooted in a hard-working, blue-collar attitude, while also embracing the freedom to create your own identity, and live life on your own terms.
The Golden Ale uses the finest local ingredients to produce an easy drinking, premium tasting beer. As a nod to DeLaet’s home province, malted barley and wheat from Saskatchewan give the beer a crisp and refreshing drinkability, while hops from the Pacific Northwest impart a pleasing pine and citrus aroma.
Prairie Baard’s Golden Ale is brewed with 70% Saskatchewan Barley and 30% Saskatchewan wheat, both of which are malted in Biggar, SK. Unlike most hazy, cloudy wheat beers, Prairie Baard is filtered to crystal clarity and generously hopped at the very end of the brew to give it a wonderful aroma without imparting a strong bitterness. The wheat gives the beer a tart crisp finish, as well as adding some bright biscuit and cracker like aromas.
For more information on Prairie Baard - Blue Collar Craft, visit www.PrairieBaard.com
About Graham DeLaet
DeLaet is known to be one of the PGA TOUR’s best ball strikers, as well as a colourful character on and off the course. After recording three top-10 finishes on the 2016 PGA TOUR schedule, Graham went on to represent Canada and the game of golf in the 2016 Olympics in Rio de Janeiro. DeLaet and his wife also formed the Graham and Ruby DeLaet Foundation in 2014 to act as the umbrella brand for their charitable efforts across Canada and the USA. Since its inception, the Foundation has raised over $1 million for charitable organizations across North America.
About Bomber Brewing
From the ice rink to the brewery, Bomber Brewing is the shared dream of three friends with a passion for playing hockey and savouring good beer. They drafted a team, combined skills, and in February of 2014, launched one of the newest micro-breweries to hit the Vancouver scene. Bomber’s beers are recognized for their balanced and approachable style, which is also the basis of Bomber’s brand as a whole. Accessibility and approachability have remained Bomber Brewing’s goals from day one, hoping to share the beer they love with novices and connoisseurs alike. We brew the beer that we want to drink, and we hope you'll want to as well! To learn more, visit http://www.bomberbrewing.com/
About Horizon Beers
Horizon Beers is committed to executing exceptional representation of the world's best premium craft beers and strives to keep expanding its portfolio to include many more exciting products. The company's focus is to provide great beer to both on-premise and retail accounts through bottle and keg distribution. To learn more, visit http://www.horizonbeers.com/
For further information on Prairie Baard or Graham DeLaet, please contact:
Business Partnerships & Athlete Relations
SportBox Entertainment Group
For further information on Prairie Baard Sales/Listings, please contact:
Vice President, Sales and Marketing
(t) 403-874-2681 or 604-229-6974